Zhuhai Taifeng Electronics Co., Ltd (hereinafter referred to as Taifeng Electronics) founded in 1997 by its initiator Cai Haihong (formerly known as Cai Haipeng). The headquarter of the company is located at Mingzhu South road, Qianshan, Zhuhai. Before establishment, the company mainly engaged in selling world known acoustics products as an agent. Now, our core business has expanded to all household appliances, covering agent, wholesale and retail of various electronic products including cell phones and PCs, acoustics instruments and other products. Among which, sales volume of the retail business has more than 800 million RMB for eight consecutive years, making us the largest sales platform for household appliances with a 60% market share in Zhuhai.
Taifeng Electronics now holds 9 physical shops: Shangchong Main Store, Xinxiang District Flagship Store, Gongbei Premium Old Store, Jida Guomao Store, Jinwan Sanzao Store, Doumen Flagship Store, Qianshan Store, Nanping Store, and Jiahecheng Store of the Western District, covering all major areas of Zhuhai City, including Doumen District and Jinwan District, Among which the four largest stores belong to the company's own property. In addition, Taifeng Electronics also built a professional logistics team and after-sales team (including installation and maintenance), achieving supply chain integration, and obtaining recognition of the Zhuhai people for its business philosophy of honesty and commitment. The company has accumulated nearly 500,000 VIP customers.
To tackle with the needs of reform and development in the retail industry, Taifeng Electronics is focusing on the future. We started the Internet transformation and upgrading program in 2012, and officially started up our e-commerce technology company to carry out e-commerce business in an all-round way. In 2013, Taifeng E-commerce solely developed Zhuhai's first large-scale B2C and O2O city-wide e-commerce platform – Taifeng Online Shopping – becoming a pioneer and practitioner in the initiative to integrate social e-commerce and traditional chain sales of household appliances, aiming to achieve Internet + upgrade.
Upholding advanced management concepts, the company has introduced the world-leading German SAP management system, realising the integration of business and finance (including SD, FICO, CRM, MM, HR, PS, BI, BO, PI, and integration of POS and PI, etc.). As a Zhuhai-based famous commercial enterprise, it has grown from a single store to a large amount of chain stores. Now the company has become a chain sales platform for household appliances in Zhuhai with the largest scale and the most professional services, exhibiting high presence in the household appliance sales business in Southern China. Taifeng Electronics has repeatedly been granted as "Zhuhai advanced private enterprise", "pre-indemnity enterprise with demonstrative product quality", "private enterprise bright star" and "ZHTV audience favourite brand of Zhuhai". Meanwhile the company has twice been rated as "contract-abiding and credit-oriented enterprise", and granted as "contract-abiding and credit-oriented enterprise of Guangdong" by Guangdong province administration for industry and commerce for sixteen consecutive years.
In recent years, apart from sales of major household appliances, Taifeng has expanded its business scope to home furnishing, building materials, classical mahogany furniture and cars. It invested handsome money in the construction of a self-owned property with an area of 130 thousand square meters (Fengtai O2O International Exhibition Hall), creating a professional market complex combining home appliances, home furnishing, building materials and mahogany as a whole, whose annual sales exceeded 300 million RMB.
In 2017, Taifeng took advantage of its own property "Taifeng tower" located in the center of Zhuhai, invested heavily in building a large cultural and antique city with an area of nearly 30 thousand square meters, which set up a new banner for Zhuhai's culture and art industry. In the same year, the company got into the automotive industry, and received the exclusive authorisation of "Venucin of Dongfeng " and " GMMC" in Zhuhai Area. At present, there are two TaiFeng 4S stores, which involve vehicle sales and after-sales maintenance.
"To find out heroes, we must look up ahead." In this new era, Taifeng is making its stride towards group management.